In 2009, the number of online shopping users reached 108 million, an annual increase of 45.9%, making it one of the fastest-growing e-commerce applications. The era of payment is really coming. Users swipe their wallet for shopping without changing the user's terminal. They only need to replace a rfid-sim card dedicated to their wallet (without changing the number), which will greatly improve the current situation of instant payment in e-commerce
at present, domestic e-commerce has three distinct characteristics: first, the popularity of traditional Internet is high and the application rate of mobile Internet is low; Second, high security risks and low credit level; Third, the input-output ratio is high and there are few talent teams. Only 17% of enterprises employ e-commerce professionals, and 63% of enterprises are in urgent need of e-commerce talents. Talent shortage is still a major obstacle to the development of e-commerce in China
to this end, Xu long, deputy to the National People's Congress and general manager of China Mobile Guangdong company, suggested to speed up the construction of e-commerce platform through "three strengthening" to "pry" the door of domestic demand
mobile e-commerce begins to be "everywhere"
when you see a long ticket buying team in scenic spots such as Chimelong, are you interested in using "ticket buying"
China Mobile Guangdong Branch recently officially launched the "ticket" business. Users can directly buy tickets for scenic spots by entering Guangdong Mobile mall through web or WAP. With the QR code replied by Guangdong Mobile, users can scan at the ticket exchange point and exchange tickets for scenic spots
not only "tickets", mobile e-commerce has been extended to transportation, television, convenience store shopping and many other aspects. In Guangzhou, the emergence of subway tickets has facilitated many passengers. Many travelers take "brushes" to enter and exit the station, which has become a scene of Yangcheng subway; In Jiangmen, the "digital TV real-time payment service" cooperated by Guangdong Mobile and radio and television can carry out video program on demand; The new payment vending machine based on USSD initiated by Zhongshan in China has become a "Shiduo", which can create a new retail business model by purchasing beverages, food and daily necessities; "Movie tickets", so that many fans can pass the tensile experiment, is one of the most widely used methods to study the mechanical strength of materials. Over ordering movie tickets...
accelerate the construction of e-commerce platform, "both online and offline should be hard"
Xu long, deputy to the National People's Congress and general manager of China Mobile Guangdong company, said that to accelerate the construction of e-commerce platform, the first thing is to strengthen the construction of enterprise informatization, both online and offline should be hard. "Enterprise management should move closer to informatization, build a basic platform for informatization, establish an e-commerce platform in line with international information interaction norms and suitable for China's national conditions, and establish China's e-commerce norms." Xu Long said that China should learn international advanced technology, promote the development and application of e-commerce technology and products with China's independent intellectual property rights, and promote the development of China's National Independent E-commerce industry
"the second is to strengthen the construction of network security, both inside and outside the law." Xu long suggested that the laws and Implementation Regulations on e-commerce should be formulated as soon as possible, the operation process of e-commerce should be standardized, and the legitimate rights and interests of all parties concerned should be safeguarded. At the same time, we should increase the investment and research and development of information security technology. Security technology is the basic strategy in the security system of e-commerce. We should develop and improve password technology, authentication technology, access control technology and firewall technology to ensure the security of network information and network payment
"to accelerate the construction of e-commerce platform, the third is to strengthen the construction of government security system, and there should be more money and talents." Xu Long believes that e-commerce is still in its infancy in China. In order to ensure the healthy and smooth development of e-commerce in China, it is necessary to establish a complete industry comprehensive security system, especially in talent training. It is suggested that the government establish a special e-commerce high-end talent support fund and give more preferential policies in housing, children's education, medical treatment and so on. At the same time, we can increase exchanges and cooperation with Hong Kong, Taiwan and foreign talents, and hire and introduce senior professionals
Guangdong's "payment" users reached 2 million by the end of the year
"library verification, canteen consumption, receiving notices, taking school buses... One card is all done." Recently, Xiao Zhang, a student of South China University of technology, said after using the "Tongbao all-in-one card" service
"Tongbao all-in-one card" is Guangdong Mobile's further expansion and application of rfsim card technology. This business includes e-wallet, e-ticket, coupon, identity verification, etc. At present, Guangdong Mobile has opened an e-commerce demonstration site in the campus of South China University of technology, which will affect the service life of the device. It applies rfsim card technology to the university campus and provides value-added services such as campus notification and account consumption for college students; The canteen pays for consumer services; There are six categories of services, such as fast payment for canteens and school buses, and fast certification services for libraries
in addition to cooperating with South China University of technology, the international G3 smart community project of Zhonghai Kangcheng also uses the rfsim card - with the convenience of wireless communication network, community residents can realize the access control of the community and the consumption of one card of parking lot, swimming pool, fitness room, club and surrounding supporting facilities as long as they change one rfsim card
in Shenzhen, Guangdong Mobile has also launched rfsim card applications with nearly 10 merchants such as McDonald's restaurant, bailihui convenience store and China Film Jindian international cinema. Users can spend directly at cooperative merchants by swiping. This is the further application of rfsim card to various fields of people's livelihood informatization after Guangdong Mobile launched new services such as subway ticket, Tesco card and cable TV payment
when the payment method is becoming more and more popular abroad, China's mobile operators have also made rapid breakthroughs in mobile payment. It was learned that Guangdong Mobile plans to invest billion yuan this year to focus on promoting the application of "Tongbao" in the fields of people's livelihood, consumption, finance, security, government and enterprises, and strive to achieve the scale of mobile e-commerce market of 10 billion yuan, more than 2 million users, more than 2000 business partners, and the annual industrial scale of related industries of 50 billion yuan by the end of this year
in the near future, the general public will truly experience the new mobile life of "one machine in hand, worry free life"
On the 13th of last month, Premier Wen Jiabao chaired an executive meeting of the State Council and decided to accelerate the integration of telecommunications, radio and television and Internetafter the integration of three screens (, TV and computer screen), users can watch TV and play, or play and play on TV. At present, radio and television, telecommunications and networking services need to be paid separately. After the three integration, users only need to pay a fee once to enjoy these three services at the same time
it was learned that Guangdong Mobile, focusing on the characteristics of family services under the background of three integration in the future, launched the real-time purchase function of paid programs in four channels, namely, WAP, web and 12580, displayed them in real time through TV, and provided payment and opening services including paid channels and basic monthly rent. The real-time interaction between paid programs and TV has been realized for the first time in China, which truly interacts with TV, computer and "three screens"
"Guangdong Mobile is the first to try and promote the payment service of digital TV payment channel in China, effectively expanding the existing mature business system to TV, the most popular electronic channel for Chinese families. Through and TV, the two most popular electronic channels in China, it realizes the complete coverage of mobile communication services for users' life circle for the first time." The person in charge of Guangdong Mobile said that mobile users of provincial cable TV only need to send SMS GDTV or GZTV to the port to view the pay channel menu, reply to the set-top box smart card number and confirm the payment, and then complete the payment and channel opening
M2M enterprise informatization solution drives into the fast lane
in 2002, the bank based on STK card was launched; In 2003, WAP bank was opened; In 2005, the payment service was opened; In 2006, the business of buying movie tickets was opened; In 2007, China Southern Airlines launched its electronic boarding pass business; It is understood that on the basis of directly launching citizens' life business, Guangdong Mobile has also launched a series of M2M enterprise informatization solutions such as traffic logistics, power meter reading, security monitoring and electronic payment. Its core idea is the information collection, transmission and application processing of machines and machines and machines and people based on mobile communication network, so as to realize the remote monitoring, command and scheduling, data collection and other management of machines
SF Express Co., Ltd. is one of the earliest users of "mobile Ba gun" business. Using the "mobile Ba gun" information solution, SF's call center can send a solicitation notice to the hand-held Ba gun of the dispatcher after receiving the customer's demand. After receiving the goods at the customer, the delivery personnel will scan the two-dimensional bar code of the goods and send back the express data information in real time to ensure the real-time and security of the transmission of goods information
"since the second generation wireless Ba gun technology was used in 2006, our company has opened more than 35000 GPRS cards for Ba guns." According to the recent annual report of SF Express Co., Ltd., after using the wireless bus gun business, the company's order receiving and delivery time has been reduced by 31%, and the processing time of solicitation, delivery and delivery has been reduced by 20%. Moreover, customers can obtain the in transit information of goods anytime and anywhere, almost eliminating the decline in customer satisfaction caused by the interruption of information flow
stones from other mountains
"settlement" has become popular
looking at overseas, users in some European and American countries have entered the settlement era several years ago. Finland's business of paying for car washing is quite popular. In some countries, everything from parking fees to shopping malls can be paid and settled with. In South Korea, SK Telecom and other mobile operators have also launched wireless settlement services
recently, it was reported that China Mobile Beijing will launch payment services in most Wumart stores. At present, Beijing Mobile has cooperated with most of the chain merchants of many brands such as Holiland, Jinfeng Chengxiang, Tiankelong and Jiahe Yipin, as well as many famous ski resorts and hot spring resorts in the suburbs of Beijing. At present, about 600 stores can use wallets for "card swiping" consumption
Beijing Mobile said that users do not need to change the user's terminal by swiping the card through their wallet. They only need to replace a rfid-sim card dedicated to their wallet (no need to change the number), which is very convenient and practical
are you interested in using "ticket buying" when you see a long ticket buying team in Changlong and other scenic spots
China Mobile Guangdong Branch recently officially launched the "ticket" business. Users can directly buy tickets for scenic spots by entering Guangdong Mobile mall through web or WAP. With the QR code replied by Guangdong Mobile, users can scan at the ticket exchange point and exchange tickets for scenic spots
not only "tickets", mobile e-commerce has been extended to transportation, television, convenience store shopping and many other aspects. In Guangzhou, the emergence of subway tickets has facilitated many passengers. Many travelers take "brushes" to enter and exit the station, which has become a scene of Yangcheng subway; In Jiangmen, the "digital TV real-time payment service" cooperated by Guangdong Mobile and radio and television can carry out video program on demand; The new payment vending machine based on USSD, pioneered by Zhongshan in China, has become a "Shiduo", which can buy drinksWDS-200/300 Digital Display Electronic Universal Testing Machine
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